01 — Vision
Our Vision
is to shape the future of web3 together with our clients as a leading and trusted service partner.
Press & Branding
Access our latest press releases, branding resources, and logo assets – Your guide to our media and publication style.
softstack
< we are shaping the future >
02 — Mission
Our Mission
is to bring clients' projects to successful realization through meticulous execution and close collaboration, emphasizing ethical behavior and integrity to positively impact the web3 industry.
03 — Visual System
Brand Colors
Our brand color palette features a gradient of dark blue, blue, and light blue tones, evoking a sense of trust, reliability, and innovation. These colors are carefully selected to represent our brand's core values and enhance our visual identity across all channels. Whether we're communicating with customers, partners, or employees, this color palette ensures consistency and authenticity, helping us build a strong, recognizable brand that inspires confidence and loyalty.
Primary Navy#060026
Ice White#FBFCFF
Brand Gradient#A9DEFE → #9EC0FA
04 — Voice
Brand Personality
- Softstack's brand voice and tone are: bold, intelligent, confident, knowledgeable, and forward thinking.
- They are designed to inspire confidence & create trust in the brand's capabilities.
05 — Narrative
Brand Story
The story of softstack is one of passion, and innovation. With a deep understanding of the web3 landscape, softstack has helped its clients build products that have impacted millions of people.
06 — Asset Library
Logo & Fonts
Make sure there is good contrast between the logo and background to provide legibility.
Usage
The secondary logo may be used in any situation where the primary logo is not practical, such as:
- Small sizes, where legibility of the primary logo may be compromised.
- Limited colour or monochrome applications where a simplified logo is more appropriate and helps with readability.
To ensure the secondary logo is legible and visually balanced, a clear space must be maintained around it. The clear space should be equal to the height of the brackets on all sides.
Logo Minimum Size20px
The logo icon should not be used at sizes that are smaller than 20px in height. At any smaller sizes, the legibility of the logo might be compromised.
Colour Palette2 modes
The logo icon may be presented in the following colours: Original brand logo colours or Monochrome
07 — Typography
Corporate Typefaces
Geomanist
Geomanist Font
This typeface is a contemporary sans serif design with clean, elegant textures. It has a combination of geometric shapes and humanistic beat and adds sophistication to the branding.
Download FontInter
Inter Font
Inter features a tall x-height to aid in readability of mixed-case and lower-case text. Inter is a variable font with several OpenType features, like contextual alternates that adjusts punctuation based on the shape of surrounding glyphs.
Download Font
