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– Your guide to our media and publication style.
softstack
< we are shaping the future >
Our brand color palette features a gradient of dark blue, blue, and light blue tones, evoking a sense of trust, reliability, and innovation. These colors are carefully selected to represent our brand’s core values and enhance our visual identity across all channels. Whether we’re communicating with customers, partners, or employees, this color palette ensures consistency and authenticity, helping us build a strong, recognizable brand that inspires confidence and loyalty.
Softstack’s brand voice and tone are: bold, intelligent, confident, knowledgeable, and forward thinking.
They are designed to inspire confidence & create trust in the brand’s capabilities.
The story of softstack is one of passion, and innovation. With a deep understanding of the web3 landscape, softstack has helped its clients build products that have impacted millions of people.
Make sure there is good contrast between the logo and background to provide legibility.
Usage
The secondary logo may be used in any situation where the primary logo is not practical, such as:
Small sizes, where legibility of the primary logo may be compromised.
Limited colour or monochrome applications where a simplified logo is more appropriate and helps with readability.
To ensure the secondary logo is legible and visually balanced, a clear space must be maintained around it. The clear space should be equal to the height of the brackets on all sides.
Logo Minimum Size
The logo icon should not be used at sizes that are smaller than 20px in height. At any smaller sizes, the legibility of the logo might be compromised.
Colour Palette
The logo icon may be presented in the following colours: Original brand logo colours or Monochrome
This typeface is a contemporary sans serif design with clean, elegant textures. It has a combination of geometric shapes and humanistic beat and adds sophistication to the branding.
Inter features a tall x-height to aid in readability of mixed-case and lower-case text. Inter is a variable font with several OpenType features, like contextual alternates that adjusts punctuation based on the shape of surrounding glyphs.
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